Disrupting Norms and Conventional Wisdom
about us.
The status of women in politics is changing. Women have been a force to be reckoned with in society for far longer than we have had the right to vote, working to elect people to offices ranging from the U.S. Senate to the local school board. But we routinely find ourselves alone (or far outnumbered by men) even when discussing issues that disproportionately affect our lives. Having women advisors shifts the strategic focus and the way decisions are made.
We’ve found time and again that some of our best work emerges when we have the chance to collaborate with other women in the industry – especially women of color. We are more likely to have open discussions and challenge assumptions, which helps us make better recommendations to our clients and tell more authentic stories to voters. It is our experience that women are more open to trying new tactics to win elections as opposed to the same old things we have done time after time after time. Win or lose.
We picked the name Shatter not only because it represents the glass ceiling we have each cracked in our own way, but also to emphasize our focus on shattering the norms and conventional wisdom that have prevented political campaigns from effectively and authentically reaching women voters. We brought our collective talents together to offer clients a perspective that is aligned with 50.8% of the population, and to help women and minorities gain seats in legislatures and government executive suites across the board.
our services.
We are former campaign managers, party executive directors, caucus directors, political, field, and finance directors. We ran congressional races, mayor’s races, transition teams, ballot measures, and advocacy efforts in major cities and states. We worked for major labor unions, presidential candidates, senators, and representatives. We have worked on hundreds of campaigns at every level and in every region of the country.
general consulting.
Our strategic partners have worked on, managed, or advised on campaigns across the country. We take this experience and apply it to our general consulting practice. We all know that the extent of involvement campaigns get from a lot of General Consultants is a weekly conference call where they pontificate about what everyone else should be doing. Not with Shatter.
With Shatter, we will work with you to fill in whatever holes or support the campaign needs – assist in hire staff; create and monitor the budget; work with your communications team on strategy; work with the campaign manager on special projects; etc.
To learn more about general consulting click here.
paid media.
Potomac Waves is a women and minority-owned diversity media firm that creates radio, television and print advertisements and digital media solely focused on reaching African American, Hispanic and Asian American Pacific Islander audiences. That’s what makes our firm different from other media firms. For over ten years, we’ve produced high-quality ads that communicate the right message to the right audience. We write research-based scripts, recruit diverse talent, direct recording sessions and produce and place ads for our campaign clients.
Since 2008, Potomac Waves has been involved in creating ethnic media for federal, state and local campaigns, national political campaign committees and national issue advocacy projects.
To learn more about paid media click here.
mail.
Another of Shatter’s strategic partners is Greenlight Media Strategies, which is a woman owned and operated firm specializing in direct mail and digital advertising. Our partners have worked on campaigns up and down the ballot from the Presidential to school board races. With our innovative design and battleground experience, we help you create winning direct mail and digital strategies for your campaign.
To learn more about mail click here.
paid phones.
Working with our strategic partners at Brushfire Strategies, Shatter offers a full-service paid phones firm. The women at Brushfire take a different approach than your average phone firms. Instead of the client writing the scripts, prepping the data, and designing the programs, at Brushfire, they prefer to work with you to on developing the best program for your budget and overall strategy.
To learn more about paid phones click here.
fundraising and finance.
Shatter can provide strategic fundraising services for clients and campaigns. By working closely with the principal and campaign team, we will help to develop a plan and map out how to achieve finance goals. If necessary, Shatter can direct the implementation of an effective and efficient finance infrastructure including identifying, recruiting and training for staff positions; implementing systems and structures using best practices; and advising and training support staff on finance responsibilities.
To learn more about fundraising and finance click here.
diversity, equality & inclusion.
Shatter fills a void in the consulting world which has fewer people of color and women operated firms dedicated to reaching diverse audiences. Our partners are proud to have played a meaningful role in political and advocacy campaigns and initiatives where our voice made an impact on strategy and implementation for communities color, immigrants and refugees, indigenous people, LGBTQ+, persons with disabilities, and anyone seeking to change the structures that have gone against the equitable voices for political change. In 2020, we see much more opportunity for firms like ours and welcome new firms to join us. We are fully aware of the importance of racial, ethnic, and gender diversity because we live it every day. We encourage candidates and committees to be self-aware and challenge our clients to hire diverse staff and be intentional when communicating with communities of color and underserved communities.
our experience.
Collectively, our partners have decades of experience and have worked on issues up and down the ballot. Campaigns from city council to presidential. Local school bonds to healthcare reform.
